What We Already Knew...

A "Hark" Back to Ye Good Old Bad Days

Here at The Subscription we have an archive that we would like to be oh so much more than a metaphor. We were digging through its non-existent dustiness and discovered the above. It is the lavish insignia of the hypothetical precursor to our parent "news" source, back when we thought that such a ridiculous thing as a logo would be necessary. And also before CCA thought they might want embroidery on shirts. You'd think that for all our wonderful technology we'd be able to inscribe something in a little bit of detail. Still, this was at a time when aesthetics were the order of the day, and dress shirts were not.

Forgive the innocuous nature of the actual words behind the acronym. I can assure you that, in the same way that I am convinced most acronyms are made up (AY, GAY, Fed-Ex, Fed-Up, ACLU, Donald Trump), the acronym came first. It is the egg. We are the chicken(s).

We would have liked to add some fangly stripes of a medieval nature in those big blank spaces, but ultimately voted against it. Why, you ask? Well, look it at. Would not a fangly ancient stripe detract from the stark wonder of the acronym? What we were attempting to communicate at the time would have been dealt a disservice, a destructive, damnable deviation (alliteration!) from the key idea.

We however abandoned the idea in its entirety. Our writing, you see, improved, and no longer paralleled the logo. We would have been accused of false advertising. There have, however, been recent rumors that would strongly suggest a revisitation to the idea. Some apparently think that it would once again adequately describe the output of the CCA Inscription.